SiteGround's buying motion is transparent: published pricing, a free migration promise, and a 30-day money-back guarantee. A small-to-mid agency can understand exactly what it is buying and at what price without a sales engagement. This low-friction motion is exactly what standard client sites need.
SiteGround's transparent sales process wins for small-to-mid agencies who want straightforward buying without enterprise pressure.
SiteGround's sales process is transparent -- published pricing, free migration promise, 30-day money-back guarantee. WP Engine's sales process targets enterprise with custom quotes and Smart Plugin Manager upsells. SiteGround wins for small-to-mid agencies who want straightforward buying without enterprise sales pressure.
WP Engine's sales process is oriented toward enterprise deals, with custom quotes and Smart Plugin Manager upsells. This works for large contracts but introduces friction for smaller buyers. The enterprise-oriented motion is a mismatch for small-to-mid agencies evaluating standard client hosting.
Route-specific evidence
SiteGround publishes its plan pricing openly, so buyers can compare costs without a sales conversation or custom quote.
SiteGround offers a 30-day money-back guarantee, reducing the risk of the purchase decision for agencies evaluating the platform.
SiteGround promises free migrations, removing a common friction point and onboarding cost from the buying process.
Checks before publishing
SiteGround
Confirm current plan pricing, included features, migration promise, support hours, data center locations, and WordPress.org recommendation status at siteground.com.
WP Engine
Confirm per-site pricing, Smart Plugin Manager availability, Genesis framework access, CDN options, and support structure at wpengine.com.
Buyer fit
Use SiteGround when included features, support quality, and accessible pricing are the primary decision drivers for standard agency client sites.
Exception
Use WP Engine when Smart Plugin Manager automation, the Genesis ecosystem, or enterprise developer workflow outweigh included-feature value.